Make your emails more personal with special tags in email marketing. These tags look like #PARAMETER#. When you send the email, they automatically turn into real customer data.
Add tags to your email
- Click the three dots next to the subject line.
- Search for a tag or browse the list.
- You can select fields from a lead, contact, or company.
- Choose a parameter, such as the customer’s first name.
The selected tag appears in the subject line. Copy it and paste it into the email body where needed.
If you’re sending a birthday discount, include the customer’s name and the responsible person’s name for follow-up. Add the tags you copied to your message text.
Prepare the campaign
- Click Select segment to choose recipients.
- You’ll see the number of emails below the segment.
- Review the campaign details.
- Save the campaign and choose when to send it.
When the campaign is sent, the tags are replaced with data from your CRM. Each recipient gets a personalized email.
